Bio:

Peter is currently Global Head of Marketing within BT's Financial Services Sector, the unit of BT that manages the day-to-day relationships with key Financial Services companies across the Globe.

One of the key areas of Peter's work for the past five years has been building BT's Agile Bank facility – which provides the Finance industry with a demonstration on how new technology and applications can practically been deployed into a retail banking environment, exploring how costs can be reduced but whilst enhancing the consumer experience. Providing a vision of how retail banks can adapt their Multi-Channel Strategies balancing Online, face2face and the Contact Centre ensuring that Banks can enhance the customer experience further.

Peter has worked closely with a wide range of Industry suppliers and clients across the globe in ensuring that BT's solutions are at the forefront of technology whilst also through extensive research matching both client and consumer needs.

Peter studied International Marketing at both Sheffield University and the Southern Danish Business School graduating in 1995. He joined BT after graduation and has worked in a variety of Sales, Product and Marketing roles across the BT Group.